Embracing the Cloud Has Never Been Easier


Thought Leadership

Embracing the Cloud Has Never Been Easier

Dena Bauckman

The cloud is no longer nebulous.
At this point, cloud-based systems have evolved into a standard business tool. Companies and consumers alike are heavily invested in the cloud, and industries as vast as finance and healthcare see the cloud as essential for meeting ongoing data storage and compliance concerns. But if the cloud is so widely used and loved, why is the technology still met with some resistance?
The primary concern is security. When companies migrate to the cloud, they relinquish certain security controls to the cloud provider, which is a little like trusting someone else to lock your doors at night. Initially, it makes sense for companies to be concerned about the cloud. On further inspection, however, it’s clear that the cloud is the only way to combat the security challenges and technical obstacles that confront today’s companies.

Stronger in the Cloud

To start, the strength of the cloud makes good business sense. Cloud providers are involved in a service-oriented business. The success of this business model is based on retaining clients and cultivating loyal users, which means security must be consistent and reliable. One incident could tarnish the provider's reputation forever.
To avoid those incidents, trusted providers rely on in-house teams of security experts. Small- and medium-sized business rarely have access to these resources in-house, which means that moving to the cloud is an immediate upgrade in security.
The upgrade is just as advantageous at larger organizations. Enterprises may have the resources to invest in world-class security, but that does not mean they are eager to spend the time or allocate the budget really needed to stay ahead of new threats or take advantage of the latest innovations. Migrating to the cloud is a way to make cybersecurity more efficient and economical without sacrificing expertise or consistency.

Responding to Risks

We tend to associate the term "cybersecurity" with attacks like malware and defenses like firewalls. Direct threats like these are important to address, but they do not represent the entirety of risk.
As an example, consider the broker-dealer industry. This industry is highly regulated, requiring entities to archive vast amounts of business communications. If those communications cannot be audited and retrieved on-demand, the broker-dealer potentially faces regulatory fines and legal penalties. Compliance, like hacking, is yet another risk that must be managed.
The cloud is ideal for managing all aspects of cyber risk and security, and with reliable providers, it comes with built-in protections that keep data safer. But, crucially, it also has the technical capabilities companies need to manage data effectively and responsibly.

Zix: Cloud Native

Zix has existed as a cloud solution even before the cloud received its name. Our hosted solutions were built in the cloud to provide customers with the key benefits of superior security, higher availability, easy accessibility, and lower cost.
We pride ourselves on the security of our cloud, and we actively expand and improve that security. ZixData Center is PCI DSS 3.2-certified, SOC 2-accredited, and SOC3-certified. Most recently, we also earned ISO 27001 certification, validating the security of our solutions, including ZixEncrypt, ZixProtect, and ZixArchive.
Of equal importance to our maintaining these standards are the automatic updates that come with our hosted solutions. Through the cloud, customers know they have the latest releases and capabilities, real-time threat definitions, and the smartest defense mechanisms, with little to no resources required from customers to implement.
When evaluating the benefits, migrating to the cloud is hard to resist and easy to embrace. When understanding the experience and high standards of Zix, it's even easier to rely on our hosted solutions for email encryption, advanced threat protection, and archiving. To learn more, visit our hosted solutions page or register for a solutions demo.